13 Steps to Creating Your First Kindle Ebook [audio]

How do you get started creating a Kindle ebook? It's a question I frequently am asked. 

There are many, many ways to repurpose your blog content and I've addressed that in previous posts. However, most bloggers and business owners rarely take action and do the steps necessary that will increase their exposure, drive more traffic and generate more leads for their business. After talking with Phil Hollows (CEO of Feedblitz) about how I advise clients to create Kindle ebooks from their blog content, he remarked that it seemed like a lot of work and wondered if most people will make the effort. 
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8 Ways to Drive Traffic to Your Blog From LinkedIn [video]

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As I spend more time on LinkedIn, I realize how many ways there are to 1) create visibilityand 2) drive traffic to your blog.

In this 4:57 minute video I show you eight ways you can use LinkedIn to showcase your blog and send your connections back to your site so you can share more of your expertise and (hopefully) entice them to take some action that will provide a deeper connection with you. (Don't forget, once you get people to your blog, you need to have a call to action so they don't disappear forever!)

How do you use LinkedIn for visibility and traffic generation? Please post your tips below!

I invite you to join my LinkedIn Group: Online Visibility Boost for Entrepreneurs. It's an active groups with the purpose of providing you with opportunities to share your content so you can reach more people and … build more visibility for you, your business and the services you provide.

13 Point Blog Checklist - What to Review Before You Hit Publish [audio]

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Do you ever hit the "publish" button for your new post then cringe because you see a mistake or missing word, or realize your forgot to add an image?

During recent consults with clients who are launching new blogs, the question popped up about how to make sure their blog posts were "correct" before they went live. While I don't think there are hard and fast rules, there are a few things you can review to make sure your best work is going out to the world. Following are 13 things I look for before hitting the "publish" button...

Prefer to read this article? Click here to get the 13 point checklist and print it out as a reminder when you blog.

Contagious Content – Strategic Posting for Better Visibility on the Web [audio]

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Do you ever wonder if anyone is paying attention to your content? If anyone sees the updates on your Facebook page or your tweets or your fabulous blog posts?

Or maybe you wonder why no one retweets your links or shares your status updates or links to your blog…

Could be that your content is nearly invisible, buried in the gazillion of bytes of information that make up the wild, wonderful Web. 

On a recent flight, I had time to read Dan Zarrella's new bookZarrella's Hierarchy of Contagiousness: The science, design and engineering of contagious ideas. It's a quick read based on Zarrella's exhaustive study and analysis of hundreds of thousands of tweets, status updates, blog posts and emails. Zarrella is a social media scientist and popular speaker on webinars and at conferences. If you like data, you'll love Dan Zarrella.

Back to the book. How do you give your content the best chance of being visible to the people you want to see it?

Prefer to read this article? Click here to read the complete article and get the cheat sheet I created from Dan Zarrella's tips.

Are you phoning it in?

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Really, are you fully and totally present when you're interacting with your community on and offline? Or, are you going through the motions, fully automated and disconnected?

I ask because I was confronted with that question last week during Brendon Burchard's four day Experts Academy live event. My awesome friend Kathleen Gage invited me to attend the event as her guest and initially I was luke warm about spending four full (12-13 hour days!) at a marketing event. 

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Writing Blog Posts That Captivate – Interview with Karon Thackston [audio]

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Karon Thackston -SEO ExpertRecently I had the pleasure of chatting with Karon Thackston, a copywriting and SEO (search engine optimization) expert. After attending her presentations on keyword research at a Niche Affiliate Marketing System Workshop (NAMS), I wanted to share some of her expertise with my community. Karon is straight-forward, down to earth and has very deep knowledge about how to write for the web – and that includes blog posts. 

If you prefer to read the complete transcript of the interview with Karon Thackston, click here.

Are Your Social Networks Getting Out of Control? [audio]

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With the introduction of Google Plus to the social networking mix, how are you managing your social networking? 

If you want to maintain a viable presence on a Facebook page, on Twitter, LinkedIn, YouTube and now Google+, where do you spend your energy and how do you decide what to post where?

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7 Ways to Use Amazon to Boost Your Online Visibility [audio]

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With more than 75 million unique visitors just in March 2011, you can't ignore the impact Amazon.com can have on your online visibility. Therefore I ask, "are you using 

Amazon to boost visibility for your business?" If not, here are a few ways to consider…

7 ways you can harness the world's largest ecommerce site to generate visibility for your business, even if you're not a published author…

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7 Ways to Drive Traffic to Your Blog from LinkedIn [audio]

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If the audience for your blog are primarily business people, then there's a good bet they spend a lot of time on LinkedIn, the business to business networking site. I've been spending more time there myself and as I've been optimizing my profile and participating in groups more, I've discovered there are quite a few ways to get your business blog content in front of your contacts and compelling them to click through to your site.

Here are 7 ways I've discovered to drive LinkedIn contacts to your blog:

1. A link in your profile - at the very minimum. Make sure to customize the label of the link rather than using the default label "my blog."

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Get 7 free tips to boost your visibility on the Web so you attract more clients and opportunities -- click here.

10 Reasons Why Your Website is Losing Visitors [audio]

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Do you know if your website is losing visitors? 

Recently, I was interviewed by a reporter who was writing an article about businesses losing website visitors [you can substitute “blog” for website]. 

The first question she asked was interesting. She asked if companies know if they’re losing visitors. That was provocative because I hadn’t looked at the question that way. I would be willing to bet that most companies and individuals do not know that they’re losing visitors. And if they do know, they don’t know why. 

 
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